Research* shows that 29% of CRM implementations fail to deliver
value, most often because people don't use the software - and
usually it's your sales people who are your most difficult
customers.
When sales people don't use CRM, customer information required
for successful marketing is just not there. So, it's difficult
to profile customers, define segmentation and conduct targeted
campaigns.
And if your sales people don’t have relationships with key
decision makers, flying blind calling too low, they discount to
compensate or, worse still, lose the sale all together. Then
sales quotas are missed and it's difficult for sales management
to forecast with confidence.
And all this means you could miss your financial targets.
The problem is many CRM systems add more administration to
already busy people - so they just don't have the time to use
it. But when they see Microsoft Dynamics™ CRM configured with
SalesCentric Relationship Charts™, it helps them sell more and
everyone gets it.
With SalesCentric Relationship Charts™, Customer Relationship
Management is easy.
