SalesCentric has appointed Denise Bradley as partner manager, responsible
for managing a new channel programme aimed at Microsoft resellers.
SalesCentric specialises in creating add-on software to enhance Microsoft’s
Dynamics CRM solution. According to Forrester1, Microsoft’s Dynamics product
appeals to small and medium-sized businesses (SMBs) and, increasingly, to large
enterprises. It is in this larger enterprise space that SalesCentric adds value, offering
visual tools that display all customer relationships and best practice processes for the
sales team.
Announcements on new product modules and partnerships with established
Microsoft resellers will follow in the coming weeks. SalesCentric believes that visual
software is the key to helping people get more from CRM.
Denise has over ten years experience in new business development and sales
across a number of vertical sectors. Prior to joining SalesCentric, Denise worked for
AMR Research where she managed large strategic accounts across Europe,
including HP, Oracle, SAP and Siemens.
Commenting on her appointment Denise said: “I am very excited by this new role.
We are coming to market with some great products for Microsoft’s CRM reseller
community and I look forward to building that channel business. We are already in
discussions with several of Microsoft’s top UK partners and hope to have them
signed up before we release our products.”
Matthew Crook, CEO at SalesCentric, commented: “We are launching new CRM
products exclusively through Microsoft partners, and Denise will spearhead that
initiative. Denise’s extraordinary sales experience will be valuable helping partners to
close more business. She’ll be a great asset to them.”
1 Microsoft Dynamics CRM Is A Leader In Sales Force Automation The Forrester Wave™ Vendor Summary, Q2 2007
About SalesCentric
Established in 2003, Salescentric is a Microsoft ISV partner. Based in Basingstoke, Hampshire the
company specialises in building modules to improve the effectiveness of Microsoft Dynamics for
companies which have complex sales processes. For more information, visit
www.salescentric.com.
FOR MORE INFORMATION CONTACT
Angela Woodward / Hannah Humphreys / Jo Skeels-Piggins
Email: salescentric@berkeleypr.co.uk
Tel: 0118 988 2992
